Online Marketplaces in China
Multi-category Marketplaces
Taobao.com
C2C & B2C E-commerce
One of the largest e-commerce websites in China, a C2C and B2C marketplace known for its vast product variety, affordable prices, and live-streaming features. Part of Alibaba Group.
WebsiteTmall.com
B2C E-commerce (Branded Goods)
A prominent B2C platform under Alibaba Group, focusing on premium online shopping for brand-conscious consumers. It hosts official stores for global and local brands, ensuring authenticity and quality.
WebsiteJD.com
B2C E-commerce (Direct Sales)
China's second-largest e-commerce platform, known for its direct sales model, fast delivery, and authentic products. It heavily invests in AI and robotic delivery systems.
WebsitePinduoduo
Social Commerce (Group Buying)
A fast-growing e-commerce platform known for its innovative group-buying model and gamified shopping experience, offering significant discounts on bulk purchases, especially for agricultural products.
WebsiteSuning.com
Retail & E-commerce (Electronics & Appliances)
One of the largest non-government retailers in China, with both online and offline stores. It's strong in electronics and home appliances, ranking among the top B2C companies.
WebsiteVipshop.com
Flash Sales (Branded Goods)
The third-largest cross-border e-commerce platform in China, pioneering the flash sales business model with "selective brand, deep discount, limited offering" for fashion and lifestyle products.
WebsiteNiche Marketplaces & Social Commerce
Xiaohongshu (Little Red Book)
Social Media & E-commerce (Beauty & Lifestyle)
A popular social media and e-commerce platform targeting Gen Z female users, known for trusted product reviews, vlogs, and influencer-driven recommendations in beauty and lifestyle.
WebsiteDouyin (TikTok China) E-commerce
Short Video & Social Commerce
The Chinese version of TikTok, which has launched flagship stores for brands, allowing users to shop directly via short, engaging videos and live-streaming.
WebsiteKuaishou E-commerce
Short Video & Social Commerce
Another major Chinese short-video platform with integrated e-commerce features, enabling users to discover and purchase products through video content and live streams.
WebsiteKaola.com
Cross-border E-commerce (Imported Goods)
A prominent cross-border e-commerce platform, acquired by Alibaba, specializing in importing high-quality international products directly to Chinese consumers, particularly targeting middle-class buyers.
WebsiteB2B Marketplaces
Alibaba.com
Global B2B Wholesale
The pioneer of the B2B marketplace and one of the biggest platforms in China and worldwide, connecting global buyers with Chinese suppliers for wholesale trade across various industries.
Website1688.com
Domestic B2B Wholesale
A Chinese-language B2B marketplace owned by Alibaba Group, primarily serving the local Chinese market for wholesale procurement, but also a valuable source for international buyers.
WebsiteMade-in-China.com
B2B Sourcing (Chinese Suppliers)
A trusted B2B platform that focuses on connecting global buyers with Chinese suppliers, offering a wide range of products across various industries with secure trading services.
WebsiteGlobalSources.com
B2B Sourcing (International & Chinese Suppliers)
A B2B platform that has been serving international buyers for decades, linking them with verified suppliers and manufacturers from China and worldwide for profitable sourcing.
WebsiteInternational Marketplaces with Strong Chinese Presence
AliExpress
B2C Global Retail (Chinese Products)
A popular online retail platform owned by Alibaba Group, allowing international buyers to purchase products directly from Chinese manufacturers and small businesses, often at competitive prices.
WebsiteTemu
Direct-from-Manufacturer Retail
A fast-growing online marketplace offering a wide range of products directly from Chinese manufacturers, known for its extremely low prices and aggressive marketing globally.
WebsiteShein
Fast Fashion Retail
A global online fast-fashion retailer offering trendy and affordable clothing, accessories, and home goods, with a significant portion of its operations and supply chain based in China.
Website