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Online Marketplaces in Colombia

Flag of Colombia

Multi-category Marketplaces

Mercado Libre

Multi-category E-commerce

The leading e-commerce platform in Colombia and the largest in Latin America. It offers a comprehensive ecosystem, including payment and logistics solutions.

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Amazon

General Retail, Electronics, Books

A globally popular e-commerce platform with a significant presence in Colombia, offering a vast array of products from electronics to groceries.

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Falabella

Department Store, Electronics, Fashion

A major department store with a strong presence in Colombia. It offers a range of products, including home improvement, electronics, and fashion.

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Éxito (Grupo Éxito)

Supermarket, General Retail

The largest supermarket chain in Colombia, with an online platform allowing customers to purchase groceries and other products for home delivery.

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Linio

Multi-category E-commerce

A marketplace for both small and large companies to sell products online. It offers its own delivery fleet with a delivery time of 24 hours.

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eBay

C2C & B2C E-commerce

A global platform for consumer-to-consumer sales, where individuals can register and sell both new and used products.

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Tiendas Jumbo

Hypermarket, Groceries, Home Appliances

A hypermarket chain of Chilean origin with a strong presence in Colombia, offering a wide range of products including food, home appliances, and prepared meals.

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Niche and International Marketplaces

AliExpress

B2C Global Retail, General Goods

A global marketplace from China that is popular with Colombian customers due to its affordable prices and a vast variety of products.

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Busca Libre

Books, Multi-category

A platform that allows users to find and purchase products from sellers worldwide, specializing in books and media.

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Ubuy

International Shopping, Multi-category

An international online shopping store that facilitates the purchase of imported goods in various categories, including health and supplements, beauty, electronics, and fashion.

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Temu

Direct-from-Manufacturer Retail

A fast-growing online marketplace known for its extremely low prices and aggressive marketing in the Colombian market and globally.

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Shopee

Multi-category E-commerce

An e-commerce company headquartered in Singapore that has a growing presence in the Colombian market, offering a wide range of products.

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Home Center

Home & Construction

A major online marketplace specializing in home improvement and construction products for both consumers and professionals.

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Alkosto

Electronics, Groceries

A leading Colombian e-commerce player, known for its extensive range of electronics and grocery products, with a strong physical store presence.

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