Online Marketplaces in Germany
Multi-category Marketplaces
Amazon.de
General Retail, Multi-category
The leading online marketplace in Germany, offering a vast array of products from electronics, books, and fashion to groceries and household goods. Known for its extensive fulfillment network and Prime membership.
WebsiteeBay.de
General Retail, Used Goods
A prominent online marketplace in Germany for both new and used items, offering auction-style listings and fixed-price sales across a wide range of categories, including collectibles, electronics, and fashion.
WebsiteOtto.de
General Retail, Fashion, Home
One of Germany's largest online retailers, focusing on fashion, lifestyle, furniture, and electronics. Known for its strong brand and customer trust, particularly among older German online buyers.
WebsiteKaufland.de
General Retail, Home Goods
A rapidly growing online marketplace from the well-known German supermarket chain, offering a diverse range of products beyond groceries, including electronics, home goods, and fashion.
WebsiteMediaMarkt.de
Electronics, Appliances
The online presence of Germany's largest consumer electronics retailer, offering a wide range of electronics, appliances, and related services.
WebsiteSaturn.de
Electronics, Appliances
Another major German consumer electronics retailer with a strong online presence, offering a similar range of products to MediaMarkt, often under the same corporate group.
WebsiteNiche Marketplaces
Zalando.de
Fashion, Apparel, Shoes
Europe's leading online fashion platform, with a significant presence in Germany, offering an extensive selection of clothing, shoes, and accessories from various brands.
WebsiteAbout You
Fashion, Apparel
A fast-growing online fashion retailer based in Germany, known for its personalized shopping experience and wide range of fashion brands.
WebsiteHome24.de
Home Goods, Furniture
A leading online furniture and home decor retailer in Germany, offering a vast selection of furniture, lighting, and accessories for every room.
WebsiteThomann.de
Musical Instruments & Audio Gear
One of the world's largest online retailers for musical instruments, studio equipment, lighting, and professional audio gear, based in Germany.
WebsiteChrono24.de
Luxury Watches
The leading global online marketplace for luxury watches, connecting buyers and sellers of new, used, and vintage timepieces.
WebsiteEtsy Germany
Handmade, Vintage, Crafts
The German branch of the global marketplace specializing in handmade, vintage items, and craft supplies, connecting independent artists and makers with buyers in Germany.
WebsiteConrad Electronic
Electronics, Technology
A well-known German retailer specializing in electronics and technology products, offering a vast range from consumer electronics to industrial components.
WebsiteManoMano.de
Home Improvement, DIY, Garden
An online marketplace specializing in DIY, gardening, and home improvement supplies, with a strong presence in Germany.
WebsiteB2B Marketplaces
Amazon Business Germany
B2B Procurement
Amazon's B2B platform for the German market, providing businesses with access to millions of products, tax-exempt purchases, multi-user accounts, and business-specific pricing.
WebsiteMercateo
B2B Procurement Platform
A leading European B2B procurement platform based in Germany, offering a wide range of indirect materials and C-parts from numerous suppliers to business customers.
WebsiteContorion
B2B Tools & Equipment
An online B2B shop for professional tools, workshop equipment, and industrial supplies, serving businesses and tradespeople in Germany.
WebsiteTradewheel.com
International B2B Marketplace
An international B2B marketplace that connects global buyers and sellers, with a strong network for businesses looking to trade with German wholesale suppliers.
WebsiteInternational Marketplaces with Strong German Presence
AliExpress
B2C Global Retail
An international online retail service by Alibaba, popular in Germany for direct purchases from manufacturers and distributors, often at very competitive prices.
WebsiteTemu
Direct-from-Manufacturer Retail
A fast-growing online marketplace offering a wide range of products directly from manufacturers at ultra-low prices, gaining significant traction in the German market.
WebsiteShein
Fast Fashion Retail
A popular online fast-fashion retailer in Germany, offering trendy and affordable clothing, accessories, and home goods, primarily targeting younger demographics.
WebsiteAlibaba.com
Global B2B Wholesale
A global B2B e-commerce giant that connects German businesses with international suppliers for wholesale trade across various industries.
WebsiteAllegro
Multi-category E-commerce
One of the largest European e-commerce marketplaces, with a growing presence in Germany, offering a wide range of products across numerous categories.
Website