Online Marketplaces in Hungary
eMAG.hu
General Retail, Electronics, Home, Fashion
The Hungarian branch of the popular Romanian e-commerce company, eMAG. It is one of the largest and most prominent marketplaces in Hungary, offering a wide range of products from electronics, home appliances, and fashion to books and sporting goods.
WebsiteAlza.hu
Electronics, General Retail, Home
This is the Hungarian version of the Czech online retailer Alza.cz. It specializes in electronics and technology but has a rapidly expanding multi-category product range, including toys, books, and household items.
WebsiteMall.hu
General Retail, Electronics, Home
A well-established online retailer in Hungary offering a huge selection of products, similar to a digital department store. Its offerings span home appliances, electronics, beauty, and more.
WebsiteExtreme Digital (edigital.hu)
Electronics, General Retail
Known for its strong presence in electronics and IT products, Extreme Digital also operates as a marketplace for a wide range of categories. It merged with eMAG in 2019 but continues to operate under its own brand.
WebsiteJófogás.hu
Classifieds, Used Goods, Real Estate
The largest and most popular Hungarian classifieds website. It is used by millions of people to buy and sell new and used items, including real estate, vehicles, electronics, and clothing.
WebsiteNiche Marketplaces
Vatera.hu
Used Goods, Collectibles, Auctions
One of Hungary's oldest e-commerce sites, Vatera functions as a hybrid marketplace offering both auctions and fixed-price sales. It is particularly popular for second-hand goods, collectibles, and specialized items.
WebsiteVatera (clothing, shoes, bags)
Fashion, Used Goods
Vatera also has a very strong category for fashion items, both new and used.
WebsiteeMAG (home and garden)
Home & Garden
eMAG's platform has a dedicated section for home and garden products, including furniture, tools, and decorations.
WebsiteeMAG (fashion)
Fashion
eMAG's fashion category is a significant part of its business in Hungary.
WebsiteInternational Marketplaces with a Strong Hungarian Presence
Amazon.de
General Retail, Multi-category
Although there is no dedicated Amazon.hu, the German version, Amazon.de, is a very popular option for Hungarian consumers due to its extensive product selection and reliable shipping to Hungary.
WebsiteeBay.com
Multi-category E-commerce, Used Goods
The global eBay platform has a strong user base in Hungary, especially for purchasing collectibles, electronics, and rare items from international sellers.
WebsiteAliExpress
B2C Global Retail, General Goods
A globally recognized online retail service from Alibaba, popular in Hungary for its wide range of products available at low prices directly from Chinese manufacturers.
WebsiteTemu
Direct-from-Manufacturer Retail
A fast-growing international e-commerce platform that has recently gained significant traction in the Hungarian market. It offers a wide range of goods directly from manufacturers at very competitive prices.
WebsiteShein
Fast Fashion Retail
A popular global fast-fashion retailer that has a large customer base in Hungary, targeting a younger demographic with its trendy and affordable clothing and accessories.
Website