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Online Marketplaces in Italy

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Multi-category Marketplaces

Amazon.it

General Retail, Electronics, Fashion, Groceries

The leading online marketplace in Italy, offering a vast array of products from electronics, books, and fashion to groceries and household goods. Known for its extensive fulfillment network and Prime membership.

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eBay.it

General Retail, Electronics, Fashion, Collectibles

A popular online marketplace in Italy for both new and used items, offering auction-style listings and fixed-price sales across a wide range of categories, including collectibles, electronics, and fashion.

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ePRICE

Electronics, Household Appliances

One of the most important national marketplaces in Italy for technical or electronic products and household appliances, known for its focus on competitive pricing and promotions.

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Unieuro.it

Electronics, Household Appliances

The premier Italian retailer for consumer electronics and household appliances, boasting a significant online presence and a large network of physical stores.

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MediaWorld.it

Electronics, Home Appliances, Furniture

A major Italian consumer electronics retailer with a strong online store, offering a diverse range of products across multiple categories including electronics, furniture, and appliances.

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Subito.it

Online Classifieds, General Goods

The leading online classifieds site in Italy, allowing users to buy and sell a wide range of new and used items locally, from vehicles and real estate to electronics and clothing.

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Niche Marketplaces

Zalando.it

Fashion, Apparel, Accessories

One of the top fashion marketplaces in Italy, specializing in clothing, shoes, and accessories from various brands, attracting fashion-conscious buyers.

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Privalia.com

Fashion, Apparel, Accessories

An online fashion outlet that provides daily sales of top-brand products at discounted prices, catering to a thrifty and style-conscious audience.

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La Redoute Italy

Fashion, Home Decor

A leading French e-commerce platform with a presence in Italy, known for its focus on fashion, home decor, and lifestyle products.

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ManoMano.it

DIY, Home Improvement, Gardening

An online platform specializing in DIY, home improvement, and gardening products, serving as a hub and intermediary between sellers and customers in Italy.

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Decathlon.it

Sporting Goods

The online presence of the French multinational sporting goods retailer in Italy, offering a vast array of sports equipment, apparel, and accessories.

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Leroy Merlin Italy

DIY, Home Improvement, Gardening

The Italian branch of the French multinational specializing in DIY, construction, decoration, and gardening, providing a wide range of products for home improvement.

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Etsy Italy

Handmade, Vintage, Craft Supplies

The Italian branch of the global marketplace specializing in handmade, vintage items, and craft supplies, connecting independent artists and makers with buyers in Italy.

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Chrono24.it

Luxury Watches

The leading global online marketplace for luxury watches, with a strong presence in Italy, connecting buyers and sellers of new, used, and vintage timepieces.

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Vinted Italy

Second-hand Fashion

A popular online platform in Italy for selling, buying, and trading second-hand clothing and accessories, promoting circular fashion.

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B2B Marketplaces

Amazon Business Italy

B2B, Procurement

Amazon's B2B platform for the Italian market, providing businesses with access to millions of products, tax-exempt purchases, multi-user accounts, and business-specific pricing.

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Mercateo Italy

B2B, Procurement, Wholesale

A leading European B2B procurement platform with a presence in Italy, offering a wide range of indirect materials and C-parts from numerous suppliers to business customers.

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Contorion Italy

B2B, Industrial Supplies

An online B2B shop for professional tools, workshop equipment, and industrial supplies, serving businesses and tradespeople in Italy.

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Alibaba.com

B2B, Wholesale, Global Trade

A global B2B e-commerce giant that connects Italian businesses with international suppliers for wholesale trade across various industries.

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International Marketplaces with Strong Italian Presence

AliExpress

General Retail, Low-Cost Goods

An international online retail service by Alibaba, popular in Italy for direct purchases from manufacturers and distributors, often at very competitive prices.

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Temu

General Retail, Low-Cost Goods, Fashion

A fast-growing online marketplace offering a wide range of products directly from manufacturers at ultra-low prices, gaining significant traction in the Italian market.

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Shein

Fast Fashion

A popular online fast-fashion retailer in Italy, offering trendy and affordable clothing, accessories, and home goods, primarily targeting younger demographics.

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Allegro

General Retail, Electronics

One of the largest European e-commerce marketplaces, with a growing presence in Italy, offering a wide range of products across numerous categories.

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