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Online Marketplaces in Japan

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Multi-category Marketplaces

Rakuten Ichiba
Multi-category E-commerce

Japan's largest domestic e-commerce platform and a major player in the global Rakuten ecosystem. Offers a vast array of products from thousands of merchants, along with various digital services.

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Amazon Japan
Multi-category E-commerce

The Japanese branch of the global e-commerce giant, offering a vast selection of products from electronics and books to fashion and groceries. Known for its reliable delivery and extensive services.

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Yahoo! Shopping Japan
Multi-category E-commerce

The e-commerce arm of Yahoo! Japan, offering a wide range of products. It leverages the strong presence of Yahoo! in the Japanese market, including its popular auction platform.

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Mercari Japan
C2C Flea Market App

Japan's most popular flea market app, facilitating consumer-to-consumer sales of new and used items. Known for its user-friendly interface and rapid growth.

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DMM.com
Digital Content & Multi-category

A diverse e-commerce platform specializing in digital items like eBooks, online games, and streaming content, but also offering a wide range of physical products.

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Vertical (Niche) Marketplaces

ZOZOTOWN
Fashion E-commerce

Japan's largest online fashion retailer, featuring both Japanese and international brands. It's a go-to platform for fashion enthusiasts.

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Kakaku.com
Price Comparison & Product Review

An extremely popular shopping support site where users can compare prices and examine various products and services before making a purchase.

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Bic Camera
Electronics Retail

A major Japanese consumer electronics retailer with a strong online store, offering a wide range of cameras, computers, home appliances, and more.

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Yodobashi Camera
Electronics Retail

Another large Japanese electronics retailer with a comprehensive online store, offering a vast selection of cameras, computers, home electronics, and hobby items.

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Uniqlo Japan
Fashion Retail

The official online store for the popular Japanese global apparel retailer, offering a wide range of casual wear for men, women, and children.

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Muji Japan
Lifestyle & Home Goods

The online store for the minimalist Japanese retail company, offering a wide range of household goods, stationery, apparel, and food products.

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Etsy Japan
Handmade & Vintage Goods

The Japanese branch of the global marketplace specializing in handmade, vintage items, and craft supplies, connecting independent artists and makers with buyers in Japan.

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B2B (Business-to-Business) Marketplaces

Alibaba.com
Global B2B Wholesale

A global B2B e-commerce giant that connects Japanese businesses with international suppliers for wholesale trade across various industries. Features a dedicated "Japan Pavilion."

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1688.com
Domestic B2B Wholesale (China-based)

A Chinese-language B2B marketplace owned by Alibaba Group, primarily serving the local Chinese market for wholesale procurement, but also a valuable source for Japanese buyers sourcing from China.

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Made-in-China.com
B2B Sourcing (Chinese Suppliers)

A trusted B2B platform that connects global buyers, including those from Japan, with Chinese suppliers for a wide range of products and secure trading services.

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GlobalSources.com
B2B Sourcing (International & Chinese Suppliers)

A B2B platform serving international buyers, including those in Japan, connecting them with verified suppliers and manufacturers from China and worldwide for profitable sourcing.

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International Marketplaces with Strong Japanese Presence

AliExpress
B2C Global Retail (Chinese Products)

An international online retail service by Alibaba, popular in Japan for direct purchases from manufacturers and distributors, often at very competitive prices.

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Temu
Direct-from-Manufacturer Retail

A fast-growing online marketplace offering a wide range of products directly from manufacturers at ultra-low prices, gaining significant traction in the Japanese market.

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Shein
Fast Fashion Retail

A popular online fast-fashion retailer in Japan, offering trendy and affordable clothing, accessories, and home goods, primarily targeting younger demographics.

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