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Online Marketplaces in New Zealand

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Multi-category Marketplaces

Trade Me
Multi-category E-commerce, Auctions, Classifieds

New Zealand's largest and most dominant online marketplace, offering a wide range of new and used goods, including auctions and fixed-price sales, real estate, and vehicles.

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The Warehouse NZ
General Retail

A major New Zealand retail giant with a strong online presence, offering a wide selection of clothing, homeware, electronics, and general merchandise at everyday low prices.

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Kmart NZ
General Retail

The New Zealand branch of the popular discount department store, known for its affordable yet high-quality products across various categories like clothing, toys, and home goods.

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Mighty Ape NZ
Multi-category E-commerce

A leading online retailer in New Zealand, initially focused on video games but now offering a vast range of products including electronics, books, toys, and collectibles, with a strong emphasis on fast delivery.

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TheMarket.com
Multi-category E-commerce

A fast-growing e-commerce marketplace in New Zealand, backed by The Warehouse Group, offering access to millions of products across diverse categories from various brands and sellers.

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Niche Marketplaces

Briscoes NZ
Homeware & Sporting Goods

An iconic New Zealand brand specializing in homeware and sporting goods, offering a wide range of products for the home and active lifestyles.

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Farmers NZ
Department Store

A well-established New Zealand department store with a significant online presence, retailing merchandise in beauty, fashion, homewares, and large appliances.

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PB Tech NZ
Electronics & IT Retail

New Zealand's largest computing and IT retailer, offering a vast selection of computers, electronics, gaming gear, and IT services to consumers and businesses.

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Etsy New Zealand
Handmade & Vintage Goods

The New Zealand branch of the global marketplace specializing in handmade, vintage items, and craft supplies, connecting local artisans and makers with buyers.

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B2B Marketplaces

Amazon Business (via Australia)
B2B Procurement

While not a dedicated NZ site, Amazon Business Australia often serves New Zealand businesses, providing access to millions of products, multi-user accounts, and business-specific pricing.

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Alibaba.com
Global B2B Wholesale

A global B2B e-commerce giant that connects New Zealand businesses with international suppliers for wholesale trade across various industries.

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International Marketplaces with Strong New Zealand Presence

Amazon.com.au
Multi-category E-commerce

While primarily Australian, Amazon's Australian site is frequently used by New Zealand consumers for its wide product range and international shipping options.

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eBay.com.au
Multi-category E-commerce

eBay's Australian site is widely used by New Zealanders, offering a vast selection of new and used items, including electronics, fashion, and collectibles, with international shipping options.

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AliExpress
B2C Global Retail

An international online retail service by Alibaba, popular in New Zealand for direct purchases from manufacturers and distributors, often at very competitive prices.

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Temu
Direct-from-Manufacturer Retail

A fast-growing online marketplace offering a wide range of products directly from manufacturers at ultra-low prices, gaining significant traction in the New Zealand market.

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Shein
Fast Fashion Retail

A popular online fast-fashion retailer in New Zealand, offering trendy and affordable clothing, accessories, and home goods, primarily targeting younger demographics.

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