Online Marketplaces in South Korea

General & Dominant Marketplaces

Coupang

General E-commerce

The largest online marketplace in South Korea, known for its rapid "Rocket Delivery" service. It offers a vast array of products from electronics to groceries and fashion.

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Gmarket

General E-commerce

A major B2C online marketplace that offers a wide selection of products, from electronics to cosmetics and fashion, and is a popular choice for both local and international shoppers.

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Naver Shopping

Shopping Aggregator & Marketplace

The commerce arm of South Korea's dominant search engine, it aggregates product listings from numerous online retailers and small businesses, allowing users to shop directly on the platform.

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Fashion & Apparel

Musinsa

Fashion

A leading fashion-focused online marketplace, popular among young Koreans for its extensive selection of streetwear and contemporary fashion brands.

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Brandi

Fashion

A prominent fashion app and marketplace targeting female users, offering a curated selection of fast fashion and new arrivals daily.

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Electronics & Tech

11st (11번가)

General E-commerce

A popular online marketplace and competitor to Coupang and Gmarket, offering a diverse range of products including a strong focus on electronics and home appliances.

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Used Goods & Classifieds

Carrot Market (당근마켓)

Used Goods & Classifieds

A hyperlocal online classifieds and used goods marketplace where users can buy and sell items with neighbors in their local community.

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Joonggonara (중고나라)

Used Goods & Classifieds

One of the oldest and largest online marketplaces for used goods in South Korea, originally a community on the Naver Cafe platform.

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International Marketplaces with a Local Presence

AliExpress

Global B2C Retail

A popular global online retail service with a growing presence in South Korea, known for its low prices on products shipped directly from China.

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