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Online Marketplaces in Turkey

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General & Dominant Marketplaces

Trendyol
Multi-category E-commerce

The largest and most popular e-commerce platform in Turkey. It offers a vast range of products including fashion, electronics, home goods, and cosmetics, and is a dominant player in the market.

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Hepsiburada
Multi-category E-commerce

One of the first and largest e-commerce platforms in Turkey, offering millions of products across various categories, including electronics, home goods, and personal care. A key competitor to Trendyol.

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N11
Multi-category E-commerce

A popular online marketplace that connects sellers and buyers for a wide array of products, from electronics to fashion and home living, and is known for its promotions and campaigns.

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Vatan Bilgisayar
Electronics & IT

A leading electronics retailer with a strong online presence, offering a vast selection of computers, smartphones, cameras, and other consumer electronics.

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MediaMarkt.com.tr
Electronics & Home Appliances

The Turkish online store of the major European electronics retailer, offering a wide range of consumer electronics, home appliances, and gadgets with both online and in-store pickup options.

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Niche & Specialized Marketplaces

Boyner
Fashion & Apparel

A leading department store chain with a significant online presence, focusing on fashion, cosmetics, and accessories from both local and international brands.

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LC Waikiki
Fashion & Apparel

A major Turkish fashion retailer offering affordable clothing for men, women, and children. Its online store is a popular destination for everyday apparel.

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Koçtaş
Home Improvement & DIY

The online store for the popular home improvement and DIY chain, offering products for home decoration, gardening, and construction. A key player in the home goods and DIY sector.

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Bauhaus
Home Improvement & DIY

The Turkish online store of the international home improvement retailer, offering a wide array of products for workshops, gardens, and home renovations.

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Dolap
Used Goods & Second-Hand

A popular marketplace owned by Trendyol, specializing in second-hand and used goods, particularly clothing, shoes, and bags. It provides a platform for individuals to buy and sell pre-owned items.

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Gardrops
Used Fashion

A specialized marketplace for buying and selling second-hand fashion items, from clothing and accessories to shoes, with a focus on sustainable and affordable fashion.

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International Marketplaces with a Local Presence

Etsy (Turkey)
Handmade & Crafts

The Turkish version of the global marketplace for unique and handmade goods, vintage items, and craft supplies. It is a popular platform for local artisans and small businesses.

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Amazon.com.tr
Multi-category E-commerce

The Turkish online store of the global e-commerce giant, offering a wide range of products with its extensive selection, fast delivery options, and customer service.

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AliExpress
Global B2C Retail

A global online retail service based in China, popular in Turkey for its low prices and wide variety of products, from electronics to fashion, often with direct shipping to Turkish consumers.

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Temu
Global Retail

An online retail service that ships products from China to customers worldwide, including Turkey. It has gained popularity for its extremely low prices and diverse product selection.

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Shein
Fast Fashion

A global fast-fashion online retailer known for its affordable and trendy clothing, accessories, and beauty products. It ships to Turkey, catering to the fast-fashion segment of the market.

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B2B (Business-to-Business) Marketplaces

Alibaba.com (Turkey)
Global B2B Wholesale

The Turkish presence of the global B2B e-commerce giant, connecting businesses in Turkey with suppliers and manufacturers across the globe for wholesale trade.

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Amazon Business (Turkey)
B2B Commerce

The B2B arm of Amazon in Turkey, providing a marketplace for businesses to purchase a wide variety of products, often with bulk pricing and exclusive business features.

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Tradewheel
Global B2B Marketplace

A global B2B marketplace that connects wholesalers, suppliers, and buyers worldwide. It is a resource for Turkish businesses looking to engage in international trade.

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