General & Dominant Marketplaces
The dominant e-commerce platform in Vietnam, known for its competitive pricing, frequent promotions, and strong mobile presence. Offers a vast range of products including fashion, electronics, and cosmetics.
WebsiteA major e-commerce site in Vietnam and Southeast Asia, backed by Alibaba. Offers a vast selection of products from electronics and fashion to home goods, with strong logistics capabilities and LazMall for authentic brands.
WebsiteA leading homegrown Vietnamese e-commerce platform, initially selling books but now offering a wide range of products including electronics, lifestyle goods, and fast delivery services.
WebsiteA prominent Vietnamese e-commerce platform backed by FPT, bridging buyers and sellers nationwide. Offers a comprehensive range of products across various categories, focusing on convenience and variety.
WebsiteA major Vietnamese retail chain specializing in mobile phones, laptops, tablets, and accessories, with a strong online presence and nationwide delivery.
WebsiteNiche & Specialized Marketplaces
A leading Vietnamese classifieds site for buying and selling a wide range of new and second-hand items, including real estate, vehicles, and electronics.
WebsiteVietnam's largest retailer of mother and baby products, offering a wide range of items for pregnant women and children, including milk powder, diapers, and baby fashion.
WebsiteA prominent grocery store chain under Mobile World Joint Stock Company, specializing in fresh food and essential items, with a growing online presence for convenient grocery shopping.
WebsiteA popular Vietnamese platform for finding, reviewing, and ordering food from restaurants, and also offering grocery delivery services.
WebsiteA global online marketplace specializing in handmade, vintage items, and craft supplies, with a growing community of Vietnamese sellers and buyers.
WebsiteInternational Marketplaces with Strong VN Presence
While Amazon does not have a localized platform specifically for Vietnam, its global site is accessible to Vietnamese shoppers for ordering international items.
WebsiteThe global eBay platform has a presence among Vietnamese users for buying and selling a wide range of products, both new and used, with international shipping capabilities.
WebsiteAn international online retail service by Alibaba, popular in Vietnam for direct purchases from manufacturers and distributors, often at very competitive prices.
WebsiteA fast-growing online marketplace offering a wide range of products directly from manufacturers at ultra-low prices, gaining significant traction in the Vietnamese market.
WebsiteA popular online fast-fashion retailer in Vietnam, offering trendy and affordable clothing, accessories, and home goods, primarily targeting younger demographics.
WebsiteB2B (Business-to-Business) Marketplaces
A global B2B e-commerce giant that connects Vietnamese businesses with international suppliers for wholesale trade across various industries. Features a dedicated "Vietnam Channel."
WebsiteA leading Indonesian B2B online marketplace that also serves Vietnam, connecting businesses with suppliers for wholesale procurement across various categories.
WebsiteA prominent Indonesian B2B marketplace and e-procurement platform that also serves businesses in Vietnam, simplifying the procurement process across various categories.
Website